3/01/2011

Losing It: False Hopes and Fat Profits in the Diet Industry [Paperback] Review

Losing It: False Hopes and Fat Profits in the Diet Industry [Paperback]This book offers a refreshing change for people, especially women whose lives have been misdirected and for many ruined by the preoccupation with body image.Ms. Fraser has done an indepth research of the diet industry,examined the false claims, and explored the likelihood for permanent changeafter someone has lost weight by using a diet. This book promotes theidea that women should feel good about themselves and embrace theirindividuality.She stresses doing the best for yourself in your presentself, take care of your self both physically and emotionally. I recommendthat this book be read by women and girls whose lives have been misdirectedby being taught that they only matter as far as what others think of howthey look and not for who they are.

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Product Description:
A reformed dieter and an exbulimic, Laura Fraser traces our fixation with thinness to the images that began appearing a hundred years ago in magazines likeLadies Home Journal and Cosmopolitan.Fraser chronicles the corresponding growth of a $50 billion a year industry that provides false hope in exchange for cash.In this meticulously researched journey through Dietland, Fraser gives the inside scoop on:
Diet drugs, including the controversial phen/fen
Diet gurus Richard Simmons, Susan Powter, and Dean Ornish
Commercial weight loss centers, including Jenny Craig and WeightWatchers
Weightloss products like thigh creams and diet cookies
Provocative, political, and personal, this revealing book is a remarkable work of investigative journalism and an enthralling, compelling story with almost universal relevance.
The hardcover edition of Losing Itreceived major television coverage, including appearances on "NBC Nightly News," the "Today" show, "Home and Family," and "Good Day New York."Excerpts of Losing It and related articles by Laura Fraser appeared in Mirabella, Vogue, Glamour, Fitness, Good Housekeeping, Self, Mademoiselle, and Health.

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